What stood out most to our team on the show floor: a curated selection of favourite stands at EuroShop 2026. During EuroShop 2026, we discovered the latest trends in technology, sustainability and materials, as shared in our previous blog. But in the end, everything comes together on the exhibition floor, where retail design truly comes to life.
That’s why we asked our team: which stands really made an impression? In this blog, we share the most inspiring retail experiences they encountered at EuroShop 2026.
A complete experience: the Tchai stand
Aline Barbosa, marketer at Pyrasied, was most impressed by the Tchai stand.x
For her, this stand was not a standard presentation, but a fully developed retail experience in which all elements came together.
“The Tchai stand offered a truly immersive experience. With this concept, everything fell into place. You could see how every detail had been carefully considered; from materials to the music at the entrance.”
What made this stand special was the way multiple senses were engaged. In addition to visual design, sound, scent and taste also played a clear role in the story. Even a carefully composed drink was part of the overall experience.
In an environment like EuroShop, where you are constantly overwhelmed by sensory stimuli, this stand felt like a moment of calm and focus.
“It felt as if you were taken out of the hustle and bustle for a moment. That’s what made this experience so strong.”
Creativity and material expression: the SIBU stand at EuroShop 2026
Where Tchai focused on calm and sensory experience, the SIBU Design stand stood out among our favourite EuroShop 2026 stands through expression and material use.
Patrick Jansma, account manager trade at Pyrasied, says:
“The SIBU stand really stood out because of its use of colour. Lots of striking colours, special textures and materials you don’t often see. It felt playful and creative.”
The stand clearly showed the impact materials can have in retail design. From glossy surfaces to striking textures: everything was aimed at stimulating creativity.
“For designers, SIBU offers a lot possibilities. It really gets you thinking about how to apply materials in retail environments and concepts.”
Clean and thoughtful design: the Studio 9 stand
Dorien Spijkerman, marketer at Pyrasied, was particularly inspired by the Studio 9 stand.
“EuroShop is of course a huge trade fair, which made it difficult to choose just one stand. But the Studio 9 stand definitely stayed with me!”
The stand stood out because of its long, open layout with a clear and well-considered structure. White eye-catchers were central and immediately drew attention without making the stand feel busy or overwhelming.
The sense of space was amplified by a mirrored back wall, making the stand appear even larger. Large white letters formed the logo, giving a strong, minimalist look. In addition, the white and silver-grey pillars, made from different materials, added subtle variation.
“They sparked curiosity and invited visitors to explore further”.
Visual impact and material diversity: the TJ Squared stand
Matthijs Bolhuis, commercial manager at Pyrasied, was especially triggered by the TJ Squared stand.
“What immediately stood out were the display windows and the wide variety of acrylic. From an underwater world with radiant elements to mirrored cubes and diamond-shaped elements.”
The stand showcased different applications of visual merchandising, with a lot of variation in shape and material.
“There were also many familiar materials, which makes it interesting to see how you can still create something new with them.”
International inspiration on the exhibition floor
Bart van Elden, account manager architecture at Pyrasied, looks back on the international atmosphere of EuroShop 2026.
“What a great experience to take part in this international retail trade fair. We spoke with visitors from all over the world: from store fitters and brands to shop owners and creatives, all with a shared passion for retail.”
For Bart, inspiration mainly came from the simplicity and originality of certain presentations. Window displays and product presentations stood out in particular, as small interventions such as movement, light and interaction had a big effect there.
“And yes, extravaganza is clearly back. I even tried my best to win a unicorn trophy, part of an eye-catching stand right next to ours.”
“Düsseldorf, thank you for the inspiration and the great encounters.”
Curious about the team behind these insights? Meet the team.
Light and innovation in practice: the Signify stand
Rutger Sterk, account manager industry at Pyrasied, was particularly impressed by the Signify stand.
“My favourite stand was the one with the Formula 1 car.”
The stand centred around the theme “Art of Performance,” with a focus on LED-to-LED renovations.
Signify demonstrated how existing LED lighting can be replaced with new LED solutions, aiming to reduce energy consumption and improve light quality. It was also emphasised that these renovations can be carried out relatively easily.
In addition, it became clear how lighting plays a crucial role in presenting products in retail environments. Different lighting settings were used to show how products can be highlighted more effectively and made more impactful.
“The stand was clearly laid out and used practical demonstrations to make the operation of the lighting easy to understand. All in all, the visit provided a clear picture of what Signify offers in the field of LED lighting and renovation.”
Take a look at Pyrasied lighting solutions.
What we take away from EuroShop 2026
EuroShop 2026 once again showed how broad and inspiring retail design can be. From immersive total experiences to strong material applications: each element resonated with people in a different way.
What all these experiences have in common is the power of well-thought-out concepts in which material and experience come together.
Curious how these insights translate into retail and visual communication? We’d be happy to think along with you.
